Because a plastic-free world is possible, join Societe Generale's "Free from plastic" challenge with your innovative and sustainable solutions. Let's take up the challenge together!

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After an intense 6-month challenge and over 120 ideas, the hybrid final of the FREE FROM PLASTIC Challenge took place on September 25, 2023 in Paris. The 5 finalists gave their all during their 10-minute pitch, which was followed by a 10-minute Q&A session from the judges.

Here are the winners!


Congratulations to the winners ! 


  • 1st
  • 2nd
  • 3rd


The Lucky Cup is a reusable and 100% bio-based coffee cup made with locally-sourced spent coffee grounds. Our developed coffee material is water-resistant and suitable for other catering related products.


Notpla seaweed-coated packaging is made to replace traditional, plastic-lined packaging. They have the same grease and water-resistant qualities and are perfect for both hot and cold foods. They are 100% bio-based, recyclable and home compostable.


Recycling agricultural waste and rice harvest residues into sustainable disposable tableware.

Congratulations to the finalists ! 


 Earth Tatva

At Earth Tatva, we reduce mining for natural resources by 60% through our proprietary recycled ceramic material to make any existing ceramic products that perform far better than conventional ceramics with high aesthetic appeal and lower emissions.

Marine Innovation

Marine Innovation is world's recognized company with green material solutions to single-use plastics Our solution is seaweed from the sea which is the perfect replacement for single-use plastics replacement. We're reusing seaweed byproduct in our solution.